Glossary › Exposure
Reference · Glossary

Deepfake

Deepfake (synthetic media)

Definition

Audio, images or video made by software to imitate a real person.

In plain words

A cloned voice on a call or a faked video message can be used to ask for a payment.

Why it matters to a firm

A voice that sounds like a partner is not proof of who is calling. A payment rule that needs a call back on a number you already hold defeats most of these attempts.

The check behind the finding

Agree a call-back rule for any payment request, and use a number you already have, never one given in the message.

The outside watch for your firm: see what is open before anyone else does, with the proof for the lead finding. Check my firm →