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Data broker

Data broker (people-search site)

Definition

A company that collects and resells personal details such as home addresses, phone numbers and relatives.

In plain words

People-search sites build profiles from public records and consumer data. Anyone can look a person up.

Why it matters to a firm

These profiles give a fraudster the names and numbers that make a forged email or a phone call believable.

The check behind the finding

Search your own name and city on two or three people-search sites and read what they list.

The outside watch for your firm: see what is open before anyone else does, with the proof for the lead finding. Check my firm →